The process of retaining martial arts students 1 of 2 |

Retention of martial arts students is important because it is much cheaper to keep students You have rather than spending time and money recruiting new students to replace those who have not completed their studies.

There are several reasons why students leave. We will ignore the obvious, such as relocation, and focus on areas of retention that a martial arts school owner can help control.


Before we dive into 3 Best Retention Strategies for Martial Arts Schools in Part 2, let’s look at some common tactics that school owners can use right now to keep their students.

What causes this tactic to work or fail is integrity of supply, process and communication. These are common restraint systems in many schools and may work, but you need to be careful how you interpret, perform, and communicate when using them.

1. Student research of martial arts integrity

Student surveys can be helpful, though they only work up to the level of participation.

Your most enthusiastic students will usually be happy to complete the survey. However, border outages may not take long to complete the survey. Chances are these are the students you really need to hear from.

With each 100% decrease in participation, the integrity of the survey decreases. This does not mean that someone is doing something wrong, it just means that information is not a real survey. It’s biased.

Your most enthusiastic students love what you do and will be happy to tell you in the survey.

Your less enthusiastic students are not so excited that they will take the time to complete the survey.

2. New martial arts student 2-4-6 Call Integrity

Calling students 2-4 and 6 weeks after they join is a great idea.

what is NOT a great idea he tells parents that their child is doing GREAT in class when the parent knows that the child is not. UNDER NO CIRCUMSTANCES that every student in your school does “great” in the classroom.

You’re does not lead out of honesty when you gush.

Instead of, ask smart, honest questions. Your mission is to get your parents or student to tell you the truth, and to listen to them, not to confuse the situation. This is unprofessional.

Compare these two sentences. Which will give you more action information?

# 1 “Hello, Mrs. Jones.” I just wanted to sign up and let you know that Joey is doing great in class and we’re proud to have him. ”

# 2 “I remember when you first brought in Joey. You said you wanted him to gain some confidence.” What do you see at the end? “

If you were Mrs. Jones, what shows more concern? Which shows more interest? Which shows you really care about her son Joey?

3. Praise Integrity

I was a guest of the tape rehearsal. The Chief Instructor holds a world-class black belt. One of the requirements for the brown belt was to jump the sidekick over the two boards. Each child had three trials.

The third child in a row bounced off the boards once, twice and then three times. He never broke the board, but the instructor said, “Amazing! Smack!” My jaw landed on the floor.

Thanks to false praise, it is much harder for you to get excellent results from a student, because what is better than amazing? Why should they work even harder?

Next week we will add a video of the instructor holding the pads and fluffing the kids with each technique.

In the meantime, learn to learn like a professional with the MATA certification program.

David Berry

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